Finance for non-financial managers explains the long-term goal of creating value, followed by the short-term goals of profitability, liquidity and solvency. A firm has to acquire assets and to finance them at the lowest cost possible. However, the management of these assets is not exclusively in the hands of a financial manager. Other functional departments, especially supply chain management and marketing, play a significant role. Finance for non-financial managers thus provides an understanding of the principles of financial management required to contribute favourably to the long-term sustainability of a firm.
Finance for non-financial managers explains the financial goals of a firm, and illustrates how the principles of finance should be applied in creating wealth as opposed to simply maximising profit. With its thought-provoking opening cases and user-friendly content, this book is ideal for anyone who has little or no prior knowledge of accounting or financial management.
 
Finance for non-financial managers is a useful resource for managers involved in marketing, human resources, logistics, supply chain management and information management, and for professionals such as engineers, architects, attorneys and medical professionals in private practice.